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Social Media Marketing Course

Social Media Marketing Course

Course Fee

PKR 25,000

Duration

2 Months

Classes

3 Days a Week

Course Modules

Module 1: Introduction to Social Media Marketing
Module 2: Platform Deep Dives
Module 3: Building Your Brand on Social Media
Module 4: Content Creation and Engagement
Module 5: Social Media Advertising
Module 6: Analytics and Performance Measurement
Module 7: Market Research and Audience Insights
Module 8: Influencer Marketing Strategies
Module 9: Social Media Management Tools
Module 10: Trends and Best Practices

Course Outline

Module 1: Introduction to Social Media Marketing

Overview of social media’s role in modern marketing
Importance of social media for businesses
Key concepts and terminology

Module 2: Platform Deep Dives

Facebook: Features, user demographics, and marketing strategies
Instagram: Visual storytelling, content creation, and advertising
Twitter: Real-time engagement, trends, and brand presence
LinkedIn: Professional networking and B2B marketing
Pinterest: Visual discovery and driving traffic

Module 3: Building Your Brand on Social Media

Defining your brand identity and voice
Creating a consistent brand presence
Best practices for branding across different platforms

Module 4: Content Creation and Engagement

Types of content: images, videos, stories, and posts
Techniques for creating engaging content
Strategies for increasing audience interaction and loyalty

Module 5: Social Media Advertising

Overview of paid advertising options
Creating effective ad campaigns
Targeting and segmentation strategies
Budgeting and ROI analysis

Module 6: Analytics and Performance Measurement

Key performance indicators (KPIs) for social media
Tools for monitoring and analyzing social media performance
Interpreting data to improve strategies

Module 7: Market Research and Audience Insights

Conducting market research to inform strategies
Understanding audience demographics and interests
Tools and techniques for audience analysis

Module 8: Influencer Marketing Strategies

Identifying and collaborating with influencers
Crafting effective influencer marketing campaigns
Measuring the impact of influencer partnerships

Module 9: Social Media Management Tools

Overview of tools like Hootsuite, Buffer, and Sprout Social
Scheduling and automating posts
Managing multiple accounts and analyzing performance

Module 10: Trends and Best Practices

Current trends in social media marketing
Ethical considerations and best practices
Developing a long-term social media strategy

Get Admission, Get Success!

Join our Social Media Marketing Course today to master the skills you need for a thriving social media career.