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Shopify Course

Shopify Course

Course Fee

Online Fee

PKR 26,000

Physical Fee

PKR 40,000

Duration

1 Month

Classes

3 Days a Week

Course Modules

Module 1: Introduction to Shopify & E-commerce Basics
Module 2: Niche Selection & Product Research
Module 3: Shopify Store Setup
Module 4: Shopify Apps & Integrations
Module 5: Store Design & User Experience
Module 6: Shopify SEO & Organic Traffic
Module 7: Marketing & Sales Strategies
Module 8: Facebook & Google Ads for Shopify
Module 9: Shopify Analytics & Conversion Rate Optimization
Module 10: Scaling & Managing Your Shopify Store

Course Outline

Module 1: Introduction to Shopify & E-commerce Basics

Overview of E-commerce Trends: Understanding the growing market of online shopping.
What is Shopify?: Features, pricing, and the benefits of using Shopify.
Setting Up a Shopify Account: Step-by-step guide to creating a Shopify account.
Understanding Shopify Plans: Comparison of different Shopify pricing plans and selecting the right one.

Module 2: Niche Selection & Product Research

Finding a Profitable Niche: Techniques to identify profitable niches.
Product Research Tools: Using tools like Oberlo, AliExpress, and SaleHoo for product sourcing.
Analyzing Competition: How to research competitors and find gaps in the market.
Dropshipping vs. Inventory Management: The pros and cons of different fulfillment methods.

Module 3: Shopify Store Setup

Customizing Your Shopify Store: Themes, branding, and customizing the homepage.
Setting Up Essential Pages: About, Contact, Privacy Policy, and Terms of Service.
Adding Products: How to add products, write descriptions, and set pricing.
Creating Product Collections: Organizing products into categories for better navigation.

Module 4: Shopify Apps & Integrations

Must-Have Shopify Apps: Overview of essential apps for SEO, email marketing, and customer support.
Integrating Payment Gateways: How to set up PayPal, Stripe, and other payment gateways.
Shipping & Taxes: Setting up shipping zones, rates, and tax rules for different regions.
Automating Tasks with Apps: Use of automation apps for inventory management, customer service, and marketing.

Module 5: Store Design & User Experience

Choosing the Right Theme: Importance of selecting the right theme based on your niche.
Optimizing Store Layout: Best practices for product pages, navigation, and mobile responsiveness.
Building Trust with Your Customers: Incorporating reviews, testimonials, and badges.
Improving Site Speed: Techniques for optimizing store loading times for better performance.

Module 6: Shopify SEO & Organic Traffic

On-Page SEO Optimization: Writing SEO-friendly product titles, descriptions, and meta tags.
Keyword Research for Shopify: How to use tools like Google Keyword Planner for product optimization.
Creating Blogs for Organic Traffic: Importance of a blog and how to create SEO-optimized content.
Optimizing Shopify URLs and Site Structure: How to create search engine-friendly URLs and structure your store.

Module 7: Marketing & Sales Strategies

Shopify Marketing Overview: Understanding digital marketing for Shopify stores.
Email Marketing for Shopify: Setting up abandoned cart emails, newsletters, and promotional campaigns.
Social Media Marketing: How to drive traffic using Facebook, Instagram, and Pinterest.
Influencer & Affiliate Marketing: Collaborating with influencers and setting up an affiliate program.

Module 8: Facebook & Google Ads for Shopify

Facebook Ads for Shopify: Creating and managing Facebook ad campaigns to drive traffic and conversions.
Google Shopping Ads: How to set up and run Google Shopping ads for your products.
Analyzing Ad Performance: How to use analytics to optimize ad spend and improve ROI.
Retargeting Campaigns: Setting up retargeting ads for customers who visited but did not purchase.

Module 9: Shopify Analytics & Conversion Rate Optimization

Understanding Shopify Analytics: Overview of Shopify’s built-in analytics tools.
Analyzing Customer Behavior: How to interpret analytics data for customer insights.
Improving Conversion Rates: Tips and techniques for converting visitors into customers.
Using Heatmaps and User Feedback: Tools for tracking user behavior and gathering feedback to improve UX.

Module 10: Scaling & Managing Your Shopify Store

Scaling Strategies for Shopify: Techniques to grow your Shopify store and increase revenue.
Managing Inventory and Orders: Tools for inventory management and order fulfillment.
Hiring Virtual Assistants: How to find and hire virtual assistants for various store tasks.
Preparing for Peak Seasons: How to manage increased traffic and sales during peak seasons.

Get Admission, Get Success!

Join our Shopify Course today to master the skills needed for a successful Shopify store.