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Leapestart IT Computer Institute - Main Walton Rd, Madina Colony, Lahore, Punjab 54000

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Ecommerce Course

Ecommerce Course

Course Fee

Online Fee

PKR 50,000

Offline Fee

PKR 60,000

Duration

2 Months

Classes

3 Days a Week

Course Modules

Module 1: Introduction to eCommerce
Module 2: Market Research and Niche Selection
Module 3: Product Sourcing and Inventory Management
Module 4: eCommerce Website Setup
Module 5: Payment Gateways and Shipping
Module 6: Product Listings and Optimization
Module 7: eCommerce Marketing Strategies
Module 8: Customer Acquisition and Retention
Module 9: Analytics and Conversion Rate Optimization (CRO)
Module 10: Scaling and Automation

Course Outline

Module 1: Introduction to eCommerce

Overview of eCommerce business models (B2B, B2C, C2C, etc.)
Trends and opportunities in the global and local eCommerce markets
Understanding eCommerce platforms (Shopify, WooCommerce, Magento, etc.)
The fundamentals of setting up an eCommerce store

Module 2: Market Research and Niche Selection

Identifying profitable niches
Conducting market research and competitive analysis
Understanding customer personas and target audiences
Tools for market research (Google Trends, SEMrush, Ahrefs)

Module 3: Product Sourcing and Inventory Management

Types of products to sell: physical, digital, and services
Sourcing products: drop shipping, private labeling, wholesale, manufacturing
Inventory management and stock control
Working with suppliers and logistics partners

Module 4: eCommerce Website Setup

Building an online store on Shopify or WooCommerce (hands-on tutorial)
Customizing website themes and layout
Essential website pages (Home, About, Contact, Product Pages)
Optimizing for mobile responsiveness

Module 5: Payment Gateways and Shipping

Setting up payment gateways (PayPal, Stripe, local solutions)
Understanding taxes, duties, and legal requirements
Integrating shipping options and logistics (courier services, fulfillment centers)
Best practices for returns and refund policies

Module 6: Product Listings and Optimization

Creating effective product titles, descriptions, and images
Optimizing product pages for SEO
Using A/B testing for improving conversions
Best practices for product categorization and filters

Module 7: eCommerce Marketing Strategies

Overview of digital marketing channels (SEO, PPC, social media, email marketing)
Creating and managing Google Ads and Facebook Ads for eCommerce
Content marketing for eCommerce (blogs, videos, influencers)
Leveraging retargeting and upselling techniques to increase sales

Module 8: Customer Acquisition and Retention

Building email marketing campaigns (lead magnets, drip campaigns)
Engaging customers with loyalty programs, reviews, and rewards
Implementing customer support (live chat, chatbots, and FAQs)
Strategies to reduce cart abandonment

Module 9: Analytics and Conversion Rate Optimization (CRO)

Setting up Google Analytics and Shopify Analytics
Understanding key metrics (Conversion Rate, Average Order Value, Bounce Rate)
Techniques for increasing website traffic and sales conversions
Using heatmaps and user feedback for CRO

Module 10: Scaling and Automation

Automating inventory, order management, and customer service
Expanding to international markets (cross-border eCommerce)
Exploring advanced sales channels (Amazon, eBay, social commerce)
Case studies of successful eCommerce businesses and key takeaways

Get Admission, Get Success!

Join our Ecommerce Course today to master the skills needed for a successful online business.